Best PR Agencies for Consumer Electronics at CES

Best PR Agencies for Consumer Electronics at CES: 8 Firms to Consider for 2027

CES is one of the most important launch moments on the consumer technology calendar. It is also one of the hardest places to get noticed. A compelling product demonstration can start a conversation, but the media attention that makes a launch valuable usually depends on work carried out well before anyone enters the exhibition hall.

CES 2027 takes place January 6–9, 2027, in Las Vegas, with media programming beginning before the main show. The Consumer Technology Association (CTA) reports more than 148,000 attendees at CES 2026. For consumer electronics brands, this concentration of journalists, creators, retailers, partners and competitors creates opportunity and considerable competition.

The best CES PR agency for your company depends on what you are launching. A first-time hardware startup may need a clear product story and tightly scheduled demonstrations. An established smart-home brand may need international product reviewers, awards outreach and a program that supports multiple launches. A company selling both consumer devices and enterprise technology may need broader strategic communications.

For this guide, we reviewed agencies using their published CES experience, consumer electronics focus, product-launch work, media relations capabilities, and suitability for different budgets and business goals. This is an editorial shortlist, not an independently audited ranking. Campaign outcomes cited below are agency-reported unless indicated otherwise.

Quick comparison

Agency	Best suited to
Venture PR	Consumer electronics, AI hardware and robotics brands seeking a senior-led CES launch and ongoing earned media
BIG FISH PR	Consumer device makers prioritizing product reviews, hands-on coverage, awards and established CES execution
Caster Communications	Smart home, connected devices, audio/video and IoT brands seeking specialized CES communications
Bolt PR	B2C technology brands wanting CES media relations plus integrated launch marketing and on-site activations
Sparkpr	Consumer technology companies combining CES storytelling with go-to-market and executive visibility
Gregory	Hardware and consumer technology brands needing large-scale media outreach and multi-category experience
spark* communications	Emerging and international consumer tech companies needing customized CES support
Proper Propaganda	Product launches looking for creative angles, earned media and sustained visibility beyond the show

1. Venture PR

Venture PR is a technology-focused public relations agency that works across consumer electronics, AI, robotics, smart home, SaaS and emerging technology. The agency's published services include launch messaging, press outreach, embargo planning, press kits, executive preparation, CES and trade show PR, and earned media campaigns. Venture PR says each account includes senior-publicist involvement and that it begins pitching within the first 30 days.

What distinguishes Venture PR for this topic is its published, product-specific CES experience. Its Rabbit r1 case study describes a CES 2024 global launch involving messaging, media materials, press pitching and an on-site media event. The agency's portfolio also describes CES-related campaigns for Narwal, a smart-home robotics brand, and Beatbot, a robotic pool-cleaning company. These are relevant examples for device makers trying to translate technical innovation into consumer-facing stories.

Venture PR's approach can be useful when a brand wants both a high-impact CES announcement and continued outreach after the show, rather than treating January as a standalone publicity exercise. Companies should confirm the proposed campaign scope, target publications, review-unit logistics and on-site staffing.

Why consider Venture PR?

• Published CES launch experience across AI hardware, robotics and smart-home products
• Senior-led earned media, positioning and press outreach
• Support for embargo strategies, product announcements, interviews and events
• Experience developing attention around products even without relying solely on a conventional CES booth launch

Best suited to: High-growth consumer hardware brands that want a focused, senior-led CES PR partner with documented launch work.

2. BIG FISH PR

BIG FISH PR focuses on consumer technology launches, product reviews and longer-term brand visibility. Its CES work explicitly covers embargoed media outreach, review units, on-site meetings, awards and post-show follow-up.

The agency provides a detailed example from TDM Neo's CES 2026 launch. According to BIG FISH, its program included more than 60 on-site media briefings and generated 166 earned-media pieces and 11 CES awards. Those figures are published by the agency and should be treated as campaign-reported outcomes rather than independently verified benchmarks.

For brands whose immediate objective is to get physical devices into journalists' hands and create momentum through product coverage, BIG FISH deserves serious consideration.

Why consider BIG FISH PR?

• Strong specialization in consumer electronics and hardware launches
• Published CES case study with specific media-briefing and coverage figures
• Emphasis on product testing, reviewers, awards and buying-cycle visibility
• Focus on maintaining coverage after the launch announcement

Best suited to: Device companies seeking review-led PR and an agency with extensive CES-specific consumer electronics work.

3. Caster Communications

Caster Communications is a technology communications agency with a dedicated CES program. Its stated specialisms include smart home, audio/video, connected devices, security, automotive technology and IoT.

Its CES offering combines pre-show story development, media relations, product launches, executive visibility, event support, awards and follow-up. This category specialization matters because a connected-home device might need coverage in technology, home automation, specialist installation and consumer lifestyle outlets, each with different editorial expectations.

Caster may be especially relevant for brands that sell through channel partners as well as directly to consumers.

Why consider Caster Communications?

• Dedicated CES 2027 communications offering
• Clear focus on smart home, AV, IoT and connected-device categories
• Integrated event, awards and executive communications capabilities
• Relevant sector knowledge for both consumer and specialist trade media

Best suited to: Smart-home, AV and connected-device companies that require specialized hardware-category expertise.

4. Bolt PR

Bolt PR positions itself as a consumer technology PR and marketing agency with more than a decade of CES experience. It offers pre-show briefing campaigns, on-site press support, launch communications, award-related outreach and follow-through after the event.

Bolt publishes CES examples involving a consumer electronics brand and the launch of a smart scale with a companion app. Its account of the latter describes media coordination, booth support, lead-generation activity, live social media and post-show marketing.

Its wider integrated approach can appeal to marketing teams that need CES visibility to connect with product demand, retailer interest or ongoing digital programs.

Why consider Bolt PR?

• Dedicated CES 2027 PR and marketing program
• Combination of earned media and integrated launch marketing
• Experience with product demonstrations and on-site event support
• Attention to goals beyond press clippings, including leads and partnerships

Best suited to: Consumer technology businesses seeking an integrated CES PR and marketing campaign.

5. Sparkpr

Sparkpr offers technology communications and go-to-market support across product launches, media relations, executive visibility, creators and partner marketing. Its CES positioning emphasizes preparation before the show, a scheduled media pipeline and post-show momentum.

The agency cites work across consumer and mobility technology, including OnePlus, Segway Navimow and Wallbox. That breadth may be attractive to companies launching devices tied to larger software ecosystems or international go-to-market strategies.

Why consider Sparkpr?

• Experience in connected technology and product-led storytelling
• Capabilities spanning press, executive positioning and creators
• Support for strategic market entry and post-event promotion
• Relevant examples involving smartphones, robotic equipment and EV charging

Best suited to: Consumer technology companies needing CES publicity as part of a broader market-expansion strategy.

6. Gregory

Gregory advertises a CES-focused PR practice with experience in consumer technology categories such as robotics, smart home, audio, displays and digital health. Its CES page says the firm has supported consumer tech clients at the show for 17 years and highlights coverage in both specialist technology publications and mainstream outlets.

The breadth of categories and media formats may be helpful for established manufacturers with several product lines, particularly when a launch must speak to mainstream consumers, retail buyers and technology journalists simultaneously.

Why consider Gregory?

• Dedicated CES PR offering and longstanding consumer tech orientation
• Experience across numerous physical product categories
• Published examples of mainstream and technology media outreach
• Potential fit for brands requiring a larger communications operation

Best suited to: Consumer electronics companies that need broad media outreach across product categories.

7. spark* communications

spark* communications provides dedicated CES PR services and states that its senior-led team has represented consumer technology brands at the event for more than a decade. Its published approach is designed for both brands exhibiting at CES for the first time and companies returning with new announcements.

For an international hardware company entering the US market, the ability to adapt technical positioning to American reporters and consumers can be as important as securing meeting slots. Prospective clients should ask to see case studies in their precise category and clarify whether press briefings, creator outreach and on-site support are included in the proposed scope.

Why consider spark* communications?

• Explicit specialization in CES PR support
• Senior-led positioning and media relations
• Experience with both emerging and established consumer technology brands
• Customized support for a brand's launch objectives

Best suited to: Emerging or international consumer technology brands planning a tailored CES media program.

8. Proper Propaganda

Proper Propaganda works in technology PR and publishes advice focused on CES media visibility, product launches and the role of earned media in digital and AI-assisted product discovery.

Its CES strategy material emphasizes pre-show targeting, briefings and amplification once coverage appears. The agency may suit companies willing to experiment with distinctive editorial narratives and product positioning rather than relying only on the specifications of a new device.

As with any agency, prospective clients should request relevant examples of independently published coverage and specify what will be delivered before, during and after the show.

Why consider Proper Propaganda?

• CES-focused technology media positioning
• Emphasis on differentiated product stories and launch narratives
• Interest in earned-media visibility beyond initial publication
• Relevant approach for smaller brands competing against larger exhibitors

Best suited to: Consumer technology launches seeking creative positioning and sustained earned-media visibility.

How to choose the right CES PR agency for a consumer electronics launch

Start with the story, not the booth

Your booth location, product specification and press release do not automatically make a story. Before hiring an agency, explain why the product matters now, what it does differently and what evidence a journalist can test. If the strongest angle is only “we are attending CES,” the positioning needs work.

Ask for product-specific CES experience

Ask to see recent CES projects involving hardware similar to yours: headphones, robotics, smart-home products, mobile accessories, connected health devices or another category. Look beyond coverage totals. What story was pitched? Which journalists actually reviewed or demonstrated the product? What happened after the show?

Confirm who will be on site

Some firms offer strategy and remote pitching while others coordinate on-site appointments, press events, demonstrations, executive interviews and daily media response. Neither model is automatically wrong, but the difference should be clear in the proposal. Confirm staffing, travel expenses, meeting preparation and follow-up ownership.

Plan review units and demonstrations early

Consumer electronics coverage often depends on working samples, reliable demos, accurate specifications and realistic shipping dates. A journalist cannot meaningfully review a product that is unavailable, repeatedly fails during a demonstration or has an uncertain release schedule. Build enough time for sample distribution and hands-on evaluation.

Measure relevant outcomes

Consider qualified press appointments, published hands-on coverage, full product reviews, referral traffic, search discovery, retail or distribution inquiries, and lasting journalist relationships. Potential impressions can be useful context, but should not be mistaken for verified readership, sales or return on investment.

Clarify awards and exclusives

If CES awards matter to the launch, ask the agency which awards are relevant, who manages submissions and how any recognition would be integrated into pitching. Also establish the rules for embargoes, exclusives, image rights and review-unit loan terms. An award entry or embargo does not guarantee press coverage.

When should you hire a CES PR agency?

For a January CES launch, three to six months of preparation is a useful planning range, not a universal requirement. Brands with review-ready samples, established relationships and a straightforward announcement may need less time. First-time companies with unfinished hardware, international shipping or ambitious event programs often need more.

A practical schedule for CES 2027 looks like this:

Period	Priority
August–September 2026	Select agency, develop positioning, confirm products and identify target media
October–November 2026	Prepare press kits, pitch embargoed stories, coordinate review samples and request meetings
December 2026	Finalize demos, train spokespeople, confirm media appointments and check launch logistics
January 4–5, 2027	Support eligible pre-show media activities, briefings and CES media programming
January 6–9, 2027	Run scheduled demos, manage inquiries and support on-site coverage
January–March 2027	Follow up on reviews, pursue category stories and convert coverage into ongoing brand momentum

CES lists January 4–5, 2027, for its pre-show Media Days programming. Companies should verify the current official schedule, event eligibility and all submission deadlines rather than assuming every program is open to every exhibitor.

Which CES PR agency is the best fit?

There is no single objectively best agency for every consumer electronics brand. The right choice depends on product category, market, team structure, target publications and the outcome the company needs from CES.

For smart home and connected-device specialists, Caster Communications is a natural agency to evaluate. For review-led consumer electronics launches, BIG FISH PR has a clearly documented emphasis on hands-on consumer media and CES execution. For integrated PR and marketing, Bolt PR offers a complementary model. For larger or multi-category outreach, Gregory is another relevant option.

For AI devices, robotics and high-growth consumer hardware, Venture PR merits consideration because its portfolio includes identifiable CES programs for Rabbit r1, Narwal and Beatbot. Its fit is particularly strong for companies that need a distinct launch narrative and sustained technology media outreach, not simply a press release timed to the event.

If you are interested in PR agencies for related technology sectors, see our guide to the 8 Best PR Agencies for Consumer Electronics and Smart Home Brands in 2026.

Compare proposals using the same brief and ask every shortlisted firm to specify the people, deliverables, timeline, reporting model and relevant product-category evidence.

CES consumer electronics PR from Venture PR

A successful CES launch requires more than being present at the show. It requires a newsworthy story, media-ready product, strong outreach and a plan to build credibility once journalists return home.

Venture PR works with consumer electronics, AI hardware, smart-home and robotics brands on product launches, earned media and technology storytelling. Its published campaigns for Rabbit r1, Narwal and Beatbot show why consumer hardware experience matters when launching in a crowded CES news cycle.

If your brand is preparing a CES debut, a major product announcement or an ongoing consumer technology media program, contact Venture PR to discuss your product, timeline and communications goals.

Frequently Asked Questions

What does a CES PR agency do?

A CES PR agency develops launch messaging, identifies relevant journalists, pitches previews and announcements, coordinates media meetings, supports product demos and press materials, and follows up after the event. Depending on the engagement, it may also manage spokesperson training, creators, events and awards outreach.

Which PR agency is best for consumer electronics at CES?

The best choice depends on the product and the campaign objective. Venture PR has published CES experience with AI devices and robotics; BIG FISH PR emphasizes consumer product reviews and detailed CES campaigns; Caster Communications focuses on smart home and connected technology. Request recent examples in your particular hardware category before deciding.

If you are interested in PR agencies for related sectors, you may also want to read about the 8 Best PR Agencies for Consumer Electronics and Smart Home Brands in 2026.

How far in advance should a brand begin CES PR?

Starting three to six months ahead provides time for positioning, journalist outreach, review-unit preparation, appointments and event logistics. Some brands can work on shorter timelines, but last-minute pitching makes it harder to compete for attention.

How much does CES PR cost?

There is no universal rate. Costs depend on the agency, campaign duration, the number of product announcements, media and creator outreach, on-site staffing, travel and event production. Ask for a written scope that separates agency fees from travel, shipping, samples, event costs and other expenses.

Can a startup earn CES coverage without exhibiting?

Yes. A physical booth is not always essential to gaining media attention. Brands can announce products, arrange off-site demonstrations or schedule interviews, subject to applicable event and media access rules. Venture PR's published Rabbit r1 campaign illustrates an approach that did not rely solely on a conventional show-floor booth.

What should a CES PR campaign measure?

Useful metrics include qualified journalist meetings, original articles, hands-on demonstrations, product reviews, message accuracy, relevant referral traffic, new media relationships and post-show follow-up. Awards and potential impressions may add context, but do not by themselves establish sales impact.