One of the breakout stories of CES 2024, on a launch timeline of barely a month.
Rabbit
AI hardware, CES 2024
CES 2027 PR Agency
Make your CES launch the story everyone covers
Pre-show briefings, Innovation Award entries, booth press events, and post-show reviews for consumer tech brands.
★★★★★
Trusted by CES exhibitors since 2017
CES brands that trusted us
01
Roborock
02
Narwal
03
Beatbot
04
rabbit
05
MINISFORUM
06
Satellai
07
GuRu
08
Chefling
Every booth tells a story. We make sure the press tells yours.
Let's Collaborate
They helped us break into tech publications, review sites, and business press.
Dan Cham
Roborock
CES Innovation Award, Red Dot, and Edison Gold for one launch slate.
Narwal
Smart cleaning robotics
Hands-on CES demos that put AquaSense Pro in CNET, ZDNet, and TechCrunch.
Beatbot
AI pool robotics
How we can help you at CES
Before, during, and after the show. One senior team runs your media, awards, and booth publicity so your engineers can ship product.
Messaging, press kits, embargoed launch news, and targeted reporter outreach so your briefings are booked before the show floor opens.
We pick the right categories and write entries against what judges score. Narwal and Beatbot both took home CES Innovation Awards.
Live demos, hands-on sessions, and executive interviews with tier-one and trade reporters, like the Rabbit r1 launch event at CES 2024.
Hardware reviews and editorial best-of lists that keep selling after Las Vegas: Tom's Guide, Tom's Hardware, TechRadar, ZDNet, and more.
Follow-up pitching, syndication, and a coverage report so CES week turns into a quarter of visibility instead of a single news cycle.
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Why work with Venture PR at CES?
Other agencies
- Junior account teams running your launch
- Mass pitching the same list every January
- Coverage plan starts in December
- No hardware review relationships
- Momentum ends when the booth comes down
- Senior-level attention from strategy to show floor
- Targeted tech, trade, and business reporters
- Planning starts four to six months out
- Reviewers who already cover your category
- Post-show roundups, reviews, and reporting
Our CES client results
Making the rabbit r1 a breakout of CES 2024
Venture PR built the launch narrative, press materials, and an on-site CES press event for Rabbit's first device, then kept amplifying it after the show.
1 mo
Launch timeline to CES
6+
Tier-one outlets incl. TIME
Read the case study“VenturePR helped make the rabbit r1 one of the breakout stories of CES 2024, with coverage in Time, TechCrunch, Forbes, The Verge, and other prominent tech media.”
Starting is easy
How does CES PR work?
Strategy callBook a strategy call
4–6 months outTell us what you're launching and what a win looks like. We map the story, the reporters, and the award categories worth chasing.
Pre-show checklist
Press kit & embargo
Briefing requests
Innovation Award entry
Booth demo schedule
We build the pre-show plan
8–12 weeks outPress kit, embargoes, briefing requests, and Innovation Award entries go out while reporters are still filling their CES calendars.
Roborock coverage
274
feature & trade stories
We run the show
CES week & afterBooth demos, interviews, and real-time follow-up in Las Vegas, then reviews, roundups, and a coverage report once you're home.
Testimonials
Hardware brands don't renew
agencies that miss.
VenturePR helped make the rabbit r1 one of the breakout stories of CES 2024, with coverage in Time, TechCrunch, Forbes, The Verge, and other prominent tech media, all on a launch timeline of barely a month.
RabbitAI hardware startupThey manage multiple product launches simultaneously, time pitches around major moments like Computex and CES, and keep output consistent week over week. Exactly what you need from a hardware PR partner.
Sheila WuMINISFORUMWhen we brought Venture PR in to support Roborock's in-house team, they didn't just add to our existing coverage, they helped us break into tech publications, review sites, and business press.
Dan ChamRoborockFrom product launches to industry events, they've helped us make plans and achieve goals in ways that resonate with media outlets, industry professionals, and investors.
David TeasterSatellaiThe US tech press is competitive and getting the right reviewers to cover your hardware takes real relationships and real persistence. VenturePR has both.
Emily YehMINISFORUMAs our brand grew, they helped us diversify and scale our coverage significantly. We renewed our agreement with them multiple times.
Dan ChamRoborockWhere our CES clients get covered
01
02
03
04
Insights
Reading for your
next launch
Four to six months before the show. Pre-show briefing slots, embargoed exclusives, and CES Innovation Award deadlines all land well before January, and brands that start in December compete for what's left of reporters' calendars.
Yes. Rabbit came to us as an AI hardware startup and left CES 2024 as one of the show's breakout stories. We scope programs for first-time exhibitors and established brands alike.
We identify the right categories, write the entries, and plan how to announce a nomination or win. Narwal and Beatbot both earned CES Innovation Awards with Venture PR.
Our CES clients have landed coverage in TechCrunch, The Verge, CNET, Engadget, WIRED, Forbes, TIME, ZDNet, TechRadar, and Tom's Guide, plus the trade outlets that matter to your category.
We keep pitching. Reviews, Best of CES roundups, and follow-up stories often outnumber show-week coverage, and you get a report on placements and reach.
It depends on how many products you're launching, whether you need booth and event support, and how long the post-show push runs. Book a call and we'll scope it to your goals.
Your CES launch,
covered before, during & after
Briefing slots and award deadlines fill months ahead of January. Start your CES 2027 program now.
Book a Call