GuRu
Big partnership announcements and top trades for cutting-edge GuRu Wireless
Overview
Imagine a world without wires. GuRu powers an ecosystem of wireless power, dramatically changing the future uses and layout plans of business, industrial and consumer electronics. The company wanted ongoing visibility in industry publications and to make a splash with major partnership and product announcements.
Approach
The Guru executive team wanted to build brand equity and awareness within the quickly-moving industry, and leverage press to build credibility for new partnerships, recruiting and fund-raising. They also wanted to be positioned as thought leaders in the industry and for the executive team.
Impact
- Exposure and attention
- Feature and trade stories: 238 and 105 broadcast news clips
- Audience reached: 8,696,429 viewers
Publication highlights
CBS (The Late Show with James Corden), Venturebeat, The Verge, Forbes, ZDNET, CNET, Gizmodo, PC Mag, The Next Web, Digital Trends, Engadget, Stuff, iHeart Radio, Spotify
Conclusion
Venture PR's partnership with GuRu Wireless successfully established the company as a leading voice in the emerging wireless power category. By combining strategic media placements, high-impact partnership announcements, and sustained thought leadership, GuRu achieved significant industry visibility and credibility. This consistent exposure not only accelerated awareness across business and consumer audiences but also supported key objectives in partnerships, recruitment, and fundraising, positioning GuRu at the forefront of next-generation wireless innovation.
Performance Audits & Client Scenarios
Step-by-step analyses of our operational execution. We dissect the initial problem, the exact strategies deployed, and the raw, unedited data that defined the final outcome.
