Roborock
Top tier coverage, awards, product reviews, and thought leadership for leading robot vacuum mop brand
Overview
- The most advanced robot vacuum and mop electronics manufacturer wanted to see a steady stream of awards, reviews, and top-tier coverage, along with executive thought leadership.
- The VPR team collaborated with Roborock leadership to secure top awards, product coverage, reviews, and bylines.
Approach
- Researched top awards and review opportunities in the consumer brand category.
- Collaborated on strategy and messaging for brand thought leadership.
- Made the most of notable seasonal sale and holiday opportunities.
Impact
- Massive worldwide exposure and attention
- 274 feature and trade stories.
- Audience reached: 87,578,540,890
Publication highlights
CNN, NBC News, People, Better Homes & Gardens, Real Simple, Elle, Wired, GQ, Rolling Stone, Good Housekeeping, Mashable, Forbes, Esquire, CNET, Readers Digest, Popular Mechanics, Bustle, Apartment Therapy, Digital Trends, Business Insider, and The Hollywood Reporter helped validate Roborock's sustained visibility across consumer, business, and lifestyle media.
Conclusion
Top-tier coverage, awards, product reviews, and thought leadership for a leading robot vacuum mop brand.
/ Our Work
Performance Audits & Client Scenarios
Step-by-step analyses of our operational execution. We dissect the initial problem, the exact strategies deployed, and the raw, unedited data that defined the final outcome.
